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Research papers

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence
Authors: François Abiven, Emilie Labidoire
Company: Reperes
September 19, 2007
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Citation

Abiven and Labidoire (2007a, September 19). Second life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/second-life